Sympatico. ca | Ad Specifications

Complete Ad Specifications Document

Download the complete Sympatico.ca ad specs document by clicking here. (PDF file)

Mobile Ad Specifications

Download the Sympatico.ca mobile ad specs document by clicking here. (PDF file)

homepage skinning

Download Sympatico.ca's homepage skinning ad specs document by clicking here. (PDF file)

Sympatico.ca Performance

Download Sympatico.ca Performance ad specs by clicking here. (PDF file)

Sympatico. ca | Ad Specifications

Key Specifications

Available Ad Units	300x250, 728x90, 160x600, 234x60, 180x150
File Weight	40K Max (SWF/GIF/JPG)
Animation	30 seconds Max
Audio	User-initiated on click
URL	450 characters Max (including spaces)
Alt Text	65 characters Max (including spaces)

Creative

- Creative with a white background must have a solid 1-pixel border (black recommended).
- SWF files must be accompanied by a backup GIF/JPG.

Audio

- Audio must be user-initiated on click. Creative must include a prominent ON/OFF or mute button. A volume control is optional though recommended.
- Audio must not exceed 30 seconds.
- In-Stream Video ads (i.e. pre-roll video) that are served within a video player environment such as Sympatico Video, should have audio that plays automatically.

Target Window

When an ad is clicked it must launch the advertiser's landing page in a new browser window.