Messenger® is so big, it’s more than a handy tool, it’s a verb. You know, when you ‘IM’ someone? Over 4 million Canadians IM friends and family every single day. And they’ll use Messenger® to chat multiple times in that day. With all the time they spend on it, it’s hard for users to miss the targeted ad messages that keep appearing beneath the conversation. Even with the smaller ad size, Messenger® placements are very effective, especially with the use of rich media and targeting.

The 234x60 ad in Windows Live Messenger® presents a powerful opportunity to engage users in an imaginative and compelling way. In its expandable version, the 234x60 becomes a 300x250, offering gigantic visibility for your message. The ad unit even supports 30-second audio and video clips.